Terms & conditions

The agreement between Wundoria and the grown-ups who use it.

Version 1.0 · applies from 3 September 2026. These terms are written in plain English on purpose. Where a heading says something in a friendly way, the paragraph beneath it is the part that counts. If anything here is unclear, ask us: hello@wundoria.org.

1. Who we are

Wundoria is run by Andrew Perry, trading as Wundoria, a sole trader based in the United Kingdom (“Wundoria”, “we”, “us”). Trading address: Flat 2, Linden House, 109 Packhorse Road, Gerrards Cross, Buckinghamshire, SL9 8JD, United Kingdom. We are in the process of forming Wundoria Ltd; when that company takes over the business we will update this page and, where required, let signed-in grown-ups know. This agreement may be transferred to that company on the same terms.

These terms cover the Wundoria app (the web app at wundoria.org and, in future, the iOS and Android apps), this website, the pixel meadow sponsorship, and everything else we provide (together, “the Service”). Our privacy notice forms part of these terms.

2. Grown-ups agree; children play

By joining the waitlist, signing in, buying anything, or otherwise using the Service, an adult (a parent, carer or teacher — a “grown-up”) agrees to these terms for themselves and for the household or class they set up. Wundoria is designed to be used by children only together with a grown-up. Children never create accounts, never sign in and cannot agree to anything themselves — that is deliberate, and it is the foundation of how we protect them.

3. What Wundoria is — and isn’t

Wundoria is a social-emotional learning and wellbeing app for children aged roughly 3 to 10: eight illustrated worlds, each with a story-poem, colouring pages, hands-on activities and outdoor “missions”. It is education and general wellbeing. It is not a medical, therapeutic, diagnostic or counselling service and must not be relied on as one.

4. Accounts, sign-in and the grown-up gate

Grown-ups sign in with a one-time code sent to their email address; there are no passwords. A household is created on first sign-in and holds the family’s unlocks. Every grown-up action in the app — settings, camera and voice, class scanning, dashboards, purchases — sits behind a simple arithmetic “parent gate”. The gate is there to stop a small child wandering into adult functions; it is not identity verification, and nothing important trusts it: real authority always comes from the signed-in adult.

Keep the email address you sign in with secure — it is how your account is controlled. You may add another grown-up to your household; we recommend it, because that second email is also how you recover access if you ever lose the first.

5. Children’s participation and safeguards

We hold no information that identifies a child. The only things about a child on our servers are an age band and a chosen nickname. A child’s journal — notes, photos, drawings and voice — stays on the device it was made on and is never uploaded, never shown to a teacher and never shared, unless a grown-up explicitly turns on the optional Family Vault (section 7). In a class, a child takes part as an anonymous pupil number; the list matching numbers to names is the teacher’s, kept off our systems. There are no scores, streaks, leaderboards, notifications, adverts or profiling.

6. Missions and the outdoors

Missions are ideas for family time outside. They are suggestions, not instructions, and they are not risk-assessed for any particular child, place or day. Every mission must be done with a grown-up present and in charge of the decision to do it. Before you start, check that the activity, the place and the weather are safe for your child, right then, where you are — Wundoria cannot see your road, your garden, your park or the water near you. Use ordinary caution around roads, water, heights, plants, animals and strangers, and skip or change any mission that is not right for your child. If a mission ever conflicts with your own judgement, don’t do it.

By using missions you confirm you understand this and take responsibility for the activity and its surroundings. Nothing in these terms limits our liability for death or personal injury caused by our own negligence, for fraud, or for anything else that cannot be limited under the Consumer Rights Act 2015. Subject to that, we are not responsible for loss, injury or damage arising from a grown-up’s decision to do a mission or from the environment it is done in.

7. The journal and the Family Vault

A child’s journal is stored on the device only. The Family Vault is an optional, off-by-default feature a grown-up can turn on to keep an encrypted copy of a household’s keepsakes so they can be restored or moved between that grown-up’s own devices. It is protected by a passphrase or passkey chosen by the grown-up; we cannot read what is inside. The Vault is currently in beta. You can turn it off, or ask for its contents to be removed, at any time.

Your photos, drawings, recordings and videos are yours. We never claim ownership of them, never use them for anything, and — this matters — we will never delete them on our own initiative, including when you ask us to erase your account (see section 15). Deleting your family’s media is always your decision and your action.

8. Teachers and schools

A teacher may create a class and hand out join codes or printed QR mission cards. The teacher’s dashboard shows pupil numbers, completions and enjoyment ratings — never a name or a photo. The register linking numbers to real children is held by the teacher or school, off the Service; a teacher is responsible for keeping it safe and for their own obligations to pupils, parents and school. Wundoria is free for teachers, and will stay free.

9. Buying worlds: prices, payment and your right to cancel

World 1 is free. Other worlds can be unlocked one at a time (currently £0.99 each) or all together (currently £4.99 for all eight). Prices are in pounds sterling, include any applicable tax, and are shown before you pay. Unlocks belong to the household, so every child in it shares them. A subscription for an expanding library of activities may be offered in future; if so, its price and cancellation terms will be shown before you subscribe and it will be cancellable at any time.

Payment is taken by Stripe on a secure page that Stripe hosts; your card details go to Stripe and never reach Wundoria. We accept cards only. A world is unlocked only once Stripe confirms payment to us, which normally takes seconds. You will receive an emailed receipt with a receipt number (for example WDR-2026-000042) and your household reference (for example WC-000123); quote either if you ever need help.

Promotion codes, where we issue them, are entered on the payment page; a code applies to one purchase, cannot be exchanged for cash, and may be withdrawn or limited at any time.

Cancelling a digital purchase. Because a world is digital content that starts immediately, you will be asked, before paying, to agree to immediate access and to acknowledge that you lose the usual 14-day right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you would rather keep that right, do not tick the box and do not complete the purchase. Your other statutory rights — including the right to a refund or repair if the content is faulty — are unaffected.

Refunds beyond your statutory rights are at our discretion, and we try to be reasonable: a genuine mistake (buying the same world twice, a child tapping through the gate) is normally refunded in full if you tell us within 14 days. Email hello@wundoria.org with your receipt number. A full refund reverses the unlock; a partial refund does not. Refunds go back to the original card.

If you dispute a payment with your card issuer instead of contacting us, the unlock is paused while the dispute is open and restored if the dispute is resolved in your favour.

On the iOS and Android apps, when they launch, purchases will be made through Apple’s or Google’s billing and subject to their terms and refund processes instead.

10. Sponsoring a patch of the pixel meadow

The pixel meadow is a one-million-pixel map on wundoria.org. Anyone — a family, a business, a school — may sponsor a patch (£1 per pixel, in blocks of 10×10 pixels, up to 100×100 through the website; larger by arrangement). Sponsorship is a contribution to Wundoria’s work; in return we display your patch in your chosen colour and, once approved, your name, a link and a logo if you supplied them. A patch is not an advertisement and buying one gives you no rights over Wundoria, its content or its users.

To keep the meadow suitable for a children’s brand, every name, link and logo is checked by a person before it is shown. We may decline to display a name, link or logo that we consider unsuitable, in our sole judgement, and we will tell you why and invite you to supply an alternative; the patch itself stays on the map in its colour. Declining to show details is not grounds for a refund. You confirm you have the right to use any name, logo or link you supply and you grant us a non-exclusive licence to display it on the meadow for as long as your patch is shown. A logo you upload remains yours; we will stop displaying it if you ask, but we do not delete your file for you.

Patches are intended to stay on the meadow for as long as the meadow exists. Sponsorship is a one-off payment; because a patch is a digital display that begins as soon as it is approved, the 14-day cancellation waiver in section 9 applies in the same way. Businesses purchasing a patch do so as businesses, and consumer cancellation rights do not apply to them. We may move, resize or redraw the meadow for design or technical reasons, keeping your patch’s relative position wherever practicable.

11. Our content and your use of it

The stories, characters (including Mia and Toto), artwork, music, audio, video, text and design of the Service belong to Wundoria or its licensors. You may print and use activities and colouring pages for your own family’s or class’s personal, non-commercial use. You may not copy, redistribute, sell or commercially exploit our content, or use the Wundoria name, characters or marks, without our written permission. The WUNDORIA name is the subject of a UK trade mark application.

12. Acceptable use

Use the Service for what it is for: a child’s play, learning and family time. Do not try to reach another household’s, teacher’s or class’s data; do not probe or interfere with our security; do not upload content about someone else’s child without the authority to do so; do not share class codes beyond the class they were issued to; do not scrape or automate access; and do not use the Service in any way that is unlawful, harmful to a child, or damaging to Wundoria. Our sponsor form and waitlist are protected by rate limits and, where enabled, an “I am human” check, to keep them usable for everyone.

13. Availability and changes

We aim to keep the Service working well but cannot promise it will always be available or error-free. We may add, change or remove features, and we keep a server-side switch that lets us pause the Service, close sign-ups or show a waiting page without an app update, so that we can respond quickly to a safety or technical issue. We do not use it to change prices or take away paid unlocks.

14. Ending things

You can stop using Wundoria at any time, and you can ask us to delete your account (section 15). We may suspend or end access for a breach of section 12, or where we reasonably believe continued access risks a child’s safety, giving notice where we practicably can.

15. Your data, your rights, and what erasure means

Our privacy notice explains what we hold and why. Two commitments are worth repeating here. First, you can ask for a copy of everything we hold about your household, and we will send it within a month. Second, you can ask us to erase you. When we do, we delete your sign-in accounts, your household membership, your children’s nicknames, any vault passkeys and any waitlist entries, and we replace every email address in our records with an anonymous marker. We keep the bare purchase records — amounts, references and dates, with no name or email — because tax law requires us to keep financial records for six years. We do not delete your family’s photos, drawings, recordings or videos, and we do not delete a sponsor’s logo file: they are yours. Before an erasure runs there is a waiting period so that you can save or remove your own media first; we will tell you how.

16. Liability

The Service is provided “as is”. Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything that cannot lawfully be excluded, including under the Consumer Rights Act 2015. Subject to that, we are not liable for indirect or consequential loss, for loss arising from a mission (section 6) or from a grown-up’s decisions about their child’s device, environment or supervision, or for events outside our reasonable control. If you are a consumer, nothing here affects your statutory rights.

17. Complaints

If something has gone wrong, tell us first at hello@wundoria.org — most things are put right quickly. If your complaint is about personal data, you may also contact the UK Information Commissioner’s Office at ico.org.uk. Consumers may also use their local courts, as set out below.

18. Changes to these terms

We may update these terms to reflect changes to the Service, the law or our providers. Where a change is material we will tell signed-in grown-ups by email or in the app before it takes effect. The version and date at the top say which terms apply.

19. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction — except that if you are a consumer living elsewhere in the UK you may rely on the mandatory consumer protections of, and bring proceedings in, your own part of the UK.

Thank you for reading all of it. Most people don’t.